Qhov qauv tsim Prepd Kev Paub Txog Lub Npe (Brand Identity) los ntawm Cansu Dagbagli Ferreira yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Prepd Kev Paub Txog Lub Npe (Brand Identity)

los ntawm Cansu Dagbagli Ferreira

Tus Neeg Siv: Cansu Ferreira

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

7,530

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181178

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Prepd Kev Paub Txog Lub Npe (Brand Identity)

Prepd yog ib lub platform xa zaub mov tshiab uas hloov cov phiaj xwm ua zaub mov ntawm cov neeg tseem hauv is taws nej (digital influencers) mus rau cov zaub mov npaj tau zoo tshaj lij. Nws txoj kev paub txog lub npe tsom mus rau ib qho kev zoo nkauj tshiab, muaj zog uas tsim los hloov lub nras teb technology zaub mov. Muaj ib lub logotype ntse uas muaj lub yias kib qeb rau hauv qhov chaw dawb (negative space) thiab muaj cov xim ntsuab thiab lime sib txawv ntau, lub npe no ua kev zoo siab rau txoj kev sib txuas ntawm cov neeg tsim tawm thiab cov neeg siv. Los ntawm cov duab zoo nkauj, muab tib neeg ua ntej thiab cov geometry huv si, Prepd hloov txoj kev nyeem hauv is taws nej mus ua ib qho kev noj mov zoo tshaj lij uas kov tau.

Qhov Lees Paub

Txog A' Design Award Tooj

Prepd Kev Paub Txog Lub Npe (Brand Identity) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Prepd Kev Paub Txog Lub Npe (Brand Identity) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Prepd Kev Paub Txog Lub Npe (Brand Identity) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Qhov Loj & Ntim: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Cov Ntsiab Lus: food, app, delivery, digital, modern, colorful
Thev Naus Laus Zis Tsim Khoom: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Kev Sib Tw Tsim Qauv: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Kev Tshawb Fawb: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Kev Txhawb Siab: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Lub Sij Hawm Ua Hauj Lwm: 6 months, France and Saudi Arabia
Txheej Txheem Ua Hauj Lwm: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.