Zna Z9 Lub Tshuab Sib Txuas Lus Ntawm Tib Neeg Thiab Tsheb by Beijing Pursuer Network Technology Co., Ltd.

Zna Z9 Lub Tshuab Sib Txuas Lus Ntawm Tib Neeg Thiab Tsheb by Beijing Pursuer Network Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg Competition Category.

NyiajKev Sib Txuas· 2026

Zna Z9 Lub Tshuab Sib Txuas Lus Ntawm Tib Neeg Thiab Tsheb

by Beijing Pursuer Network Technology Co., Ltd.

Client: Zhengzhou Nissan Automobile.Co.,Ltd.

A' Design Award Nyiaj Winner in Kev Sib Txuas Category

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The Design

About Zna Z9 Lub Tshuab Sib Txuas Lus Ntawm Tib Neeg Thiab Tsheb

Zna Z9 yog ib lub tshuab sib txuas lus ntawm tib neeg thiab tshuab rau lub chaw tsav tsheb digital ntawm lub tsheb thauj khoom pickup uas tsav tau txoj kev tsis zoo. Qhov interface no siv cov kev hloov pauv 3D scene yam tsis muaj kev cuam tshuam los hloov cov ntawv qhia zauv menu uas nyuaj. Daim vijtsam high definition loj 12.8 inch hloov pauv raws li lub sijhawm, huab cua thiab ib puag ncig. Nws txhawb ntau hom kev sib txuas lus, xws li kev kov, kev tswj nrog tes taw qhia, tus pab cuam lub suab thiab kev paub cim biometric, uas txo qhov kev xav siv hlwb hnyav. Cov duab frosted glass pom tshab ib nrab thiab cov duab geometric ua kaum sib txaij ua rau qhov interface no muaj tus yam ntxwv khov kho thiab tawv.

The Recognition

About the A' Design Award Nyiaj

Zna Z9 Lub Tshuab Sib Txuas Lus Ntawm Tib Neeg Thiab Tsheb yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zna Z9 Lub Tshuab Sib Txuas Lus Ntawm Tib Neeg Thiab Tsheb xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zna Z9 Lub Tshuab Sib Txuas Lus Ntawm Tib Neeg Thiab Tsheb yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Dimensions & Packaging: With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
Tags: Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Production Technology: Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Design Challenge: The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Research: As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiration: Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Project Duration: Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Operation Flow: The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Team Members: Beijing Pursuer Network Technology Co., Ltd.