Wudang Blessing Kev Cim Pom Ntawm Lub Npe by Yao Wu

Wudang Blessing Kev Cim Pom Ntawm Lub Npe by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

NyiajKev Tshaj Tawm· 2026

Wudang Blessing Kev Cim Pom Ntawm Lub Npe

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

A' Design Award Nyiaj Winner in Kev Tshaj Tawm Category

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Colors

The Design

About Wudang Blessing Kev Cim Pom Ntawm Lub Npe

Wudang Blessing yog ib qho system kev cim pom ntawm lub npe uas tsim rau ib lub brand ncig xyuas kev cai dab qhuas. Qhov system no rov txhais cov neeg tseem ceeb hauv Taoist kab lis kev cai, xws li Zhenwu Huab Tais, Tsib Tug Vaj Nyiaj Txiag, Fu Lu Shou thiab Taizi Slope kev kawm foom koob hmoov, ua ib hom duab kos niaj hnub no. Cov ntawv sau muab cov kab nkhaus ntawm roob los ua ke rau hauv cov kab ntawv. Cov paj ntaub yog modular, thiab cov duab vector loj hlob tau txij li daim npav lag luam mus rau billboards. Muab ob hom xim, CMYK rau luam ntawv thiab RGB rau screens. Qhov system sib koom ua ke hloov cov duab tawg ua tej pab pawg thiab txhawb cov khoom, kev ntim khoom thiab digital media.

The Recognition

About the A' Design Award Nyiaj

Wudang Blessing Kev Cim Pom Ntawm Lub Npe yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Wudang Blessing Kev Cim Pom Ntawm Lub Npe xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wudang Blessing Kev Cim Pom Ntawm Lub Npe yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /