Qhov qauv tsim Elogio de la Sombra de Buenos Aires Kev Tsim Qauv Rau Chaw Nthuav Qhia, Tus Yam Ntxwv Pom Ntawm Qhov Muag los ntawm Acorde & Co. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Coj Noj Coj Ua thiab Kev Lag Luam Kab Lis Kev Cai.
ToojKev Coj Noj Coj Ua· 2026
Elogio de la Sombra de Buenos Aires Kev Tsim Qauv Rau Chaw Nthuav Qhia, Tus Yam Ntxwv Pom Ntawm Qhov Muag
los ntawm Acorde & Co.
Tus Neeg Siv: Acorde & Co.
Tus Yeej A' Design Award Tooj hauv Pawg Kev Coj Noj Coj Ua
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #182560Qhov Tsim
Txog Elogio de la Sombra de Buenos Aires Kev Tsim Qauv Rau Chaw Nthuav Qhia, Tus Yam Ntxwv Pom Ntawm Qhov Muag
Elogio de la Sombra de Buenos Aires yog ib qho kev nthuav qhia tsim tshwj xeeb rau qhov chaw thiab tus yam ntxwv pom ntawm qhov muag uas tau tsim rau Centro Cultural Borges. Qhov kev nthuav qhia no muaj kaum ob qhov chaw me me uas qhia txog lub neej txhua hnub hauv plawv nroog Buenos Aires, tau txais kev tshoov siab los ntawm ib zaj paj huam sau los ntawm Jorge Luis Borges. Cov duab txiav ntawv raug muab tso rau hauv cov thoob kheej kheej uas muaj qhov me me tho, uas ci pom lawv thiab nthuav lawv cov duab ntxoov ntxoo tawm. Qhov kev teeb tsa no siv tsib lub qhov rais khw. Cov cim sau ntawv zoo nkauj los ntawm lub koom haum qhov chaw khaws ntaub ntawv tau muab hloov ua digital rau cov npe, cov ntawv qhia thiab cov ntaub ntawv luam tawm. Ib lub microsite uas sib tham tau mus cuag tau los ntawm ib tus code nyob rau ntawm cov qhov rais.
Qhov Lees Paub
Txog A' Design Award Tooj
Elogio de la Sombra de Buenos Aires Kev Tsim Qauv Rau Chaw Nthuav Qhia, Tus Yam Ntxwv Pom Ntawm Qhov Muag yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Elogio de la Sombra de Buenos Aires Kev Tsim Qauv Rau Chaw Nthuav Qhia, Tus Yam Ntxwv Pom Ntawm Qhov Muag xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Elogio de la Sombra de Buenos Aires Kev Tsim Qauv Rau Chaw Nthuav Qhia, Tus Yam Ntxwv Pom Ntawm Qhov Muag ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
- Qhov Loj & Ntim
- 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.
2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.
b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows. - Cov Ntsiab Lus
- Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
- Thev Naus Laus Zis Tsim Khoom
- These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.
The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition. - Kev Sib Tw Tsim Qauv
- The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
- Kev Tshawb Fawb
- In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.
The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.
Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas. - Kev Txhawb Siab
- The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
- Lub Sij Hawm Ua Hauj Lwm
- The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
- Txheej Txheem Ua Hauj Lwm
- The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key. - Cov Patent
- Copyrights belong to Acorde & Co., 2026
- Cov Tswv Cuab Pab
- Acorde & Co.
- Kev Qhuas Duab
- Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
