Identity Created by Consumer (ICC) Kev Tsim Tus Kheej ntawm Lag Luam by Jone Aleksiunaite

Identity Created by Consumer (ICC) Kev Tsim Tus Kheej ntawm Lag Luam by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2013

Identity Created by Consumer (ICC) Kev Tsim Tus Kheej ntawm Lag Luam

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Tooj Winner in Duab Kos Category

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The Design

About Identity Created by Consumer (ICC) Kev Tsim Tus Kheej ntawm Lag Luam

Identity Created by Consumer yog ib qho kev tsim tus kheej ntawm lag luam uas muaj kev hloov pauv tsim los rau ib lub tsev khaws haujlwm kos duab niaj hnub no. Qhov system no sib txuas ib feem ruaj khov thiab ib feem hloov pauv. Cov ntsiab lus pom tseeb thiab ib pob luam ntawv ua feem ruaj khov. Feem hloov pauv yog tsim los ntawm cov ntaub ntawv uas cov neeg tuaj xyuas tsim tawm. Txhua tus neeg tuaj xyuas tsim ib lub cim ntiag tug thiab ib daim duab ntawm kev txav mus los. Cov yam ntsiab lus no thiaj li raug siv rau khoom nco txog, cov duab hloov pauv, thiab lub npe cim (logotype) uas hloov pauv tau piav tawm rau ntawm lub vev xaib thiab ntawm cov duab digital. Cov khoom pom tseeb no yog tsim los siv vector graphics thiab cov yeeb yaj kiab kaw cia.

The Recognition

About the A' Design Award Tooj

Identity Created by Consumer (ICC) Kev Tsim Tus Kheej ntawm Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Identity Created by Consumer (ICC) Kev Tsim Tus Kheej ntawm Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Identity Created by Consumer (ICC) Kev Tsim Tus Kheej ntawm Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus