SugarLady Ladies Brand Pop-up Store Kev Tsim Qauv Sab Hauv Khw Popup by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2017

SugarLady Ladies Brand Pop-up Store Kev Tsim Qauv Sab Hauv Khw Popup

by Prism Design

Client: Prism Design

A' Design Award Nyiaj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Kev Tsim Qauv Sab Hauv Khw Popup

SugarLady yog ib qho kev tsim qauv sab hauv khw popup uas tsim los rau ib lub npe khw khaub ncaws poj niam nyob hauv Shanghai, Suav teb. Cov kaus zeb qab zib (sugar crystal) yog siv los ua lub ntsiab tswvyim tseem ceeb, txuas kev tsim qauv sab hauv rau lub npe khw. Txhua lub thawv qhia khoom raug tsim los ntawm hlau ua kem thiab siv daim ntaub nylon siv rau kev lag luam los npog. Cov phaj teeb LED ntau 600 ntawm 600 hlis-mev tuaj teeb pom kev rau sab hauv ntawm txhua lub thawv, ua rau txhua lub thawv ci ntsa iab me me. Cov thawv no yog qhov yooj yim thiab sib rau, yog li lawv muaj peev xwm sib txuas ua ke, tsav mus rau qhov twg, thiab rov sib txuas dua tau ntau txoj hauv kev sib txawv. Thaj chaw huv tibsi ntev 6 mev dav 10 mev, thiab muaj ib chav sim khaub ncaws nrog.

The Recognition

About the A' Design Award Nyiaj

SugarLady Ladies Brand Pop-up Store Kev Tsim Qauv Sab Hauv Khw Popup yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. SugarLady Ladies Brand Pop-up Store Kev Tsim Qauv Sab Hauv Khw Popup xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. SugarLady Ladies Brand Pop-up Store Kev Tsim Qauv Sab Hauv Khw Popup yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI