Vinicola Cherchi Caw Cov Ntawv Caw Tsim by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Caw Cov Ntawv Caw Tsim by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2017

Vinicola Cherchi Caw Cov Ntawv Caw Tsim

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Vinicola Cherchi Caw Cov Ntawv Caw Tsim

Rau qhov keeb kwm yeej muaj txiaj ntsig hauv Sardinia, txij li xyoo 1970, nws tau tsim cov chaw so ntawm Cov Ntawv rau Cov Classics wines line. Kev kawm txog cov ntawv tshiab xav tau los khaws qhov txuas nrog kev coj ua uas lub tuam txhab tau ua raws. Tsis zoo li cov ntawv cim dhau los nws tau ua haujlwm los muab qhov kov ntawm cov khoom zoo nkauj uas mus nrog qhov zoo ntawm cov cawv heev. Rau cov ntawv sau tau ua haujlwm nrog cov txheej txheem Braille uas coj elegance thiab style yam tsis muaj qhov hnyav. Lub paj ua qauv yog ua raws li kev teeb duab ntawm cov qauv ntawm lub tsev teev ntuj nyob ze ntawm Santa Croce hauv Usini, uas tseem yog lub tuam txhab logo.

The Recognition

About the A' Design Award Nyiaj

Vinicola Cherchi Caw Cov Ntawv Caw Tsim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Vinicola Cherchi Caw Cov Ntawv Caw Tsim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Vinicola Cherchi Caw Cov Ntawv Caw Tsim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene