DuePiùTre – Più Che Hamburger Kev Pom Tus Kheej by Laura Ferrario

DuePiùTre – Più Che Hamburger Kev Pom Tus Kheej by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2017

DuePiùTre – Più Che Hamburger Kev Pom Tus Kheej

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Tooj Winner in Duab Kos Category

15,750

Verified Award Winner

Verify Award Status for #57055

Tshawb Xyuas Kev Pabcuam Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Kev Pom Tus Kheej

DuePiùTre yog ib qho me me bistrot tsis yog Hamburgers xwb, tab sis kuj pastrami thiab npias tuaj yeem nqaij qaib, txhua tus rov tuaj xyuas nrog cov khoom tshiab thiab tiag tiag Italian. Tus bulldog tau raug xaiv vim thaum Tsov Rog Thoob Ntiaj Teb thib ib yog tus mascot ntawm Tebchaws Meskas Navy, thiab vim tias nws yog tus tsiaj dev ntawm ib qho ntawm cov neeg koom nrog bistrot. Txhawm rau them nyiaj rau lub npe tsim ntawm qhov chaw, tus qauv tsim muaj xws li tus kws ua zaub mov lub kaus mom rau lub bulldog thiab kev them nyiaj uas sim qhia lub tswv yim ntawm kev tsim khoom noj hauv txoj kev ncaj nraim.

The Recognition

About the A' Design Award Tooj

DuePiùTre – Più Che Hamburger Kev Pom Tus Kheej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. DuePiùTre – Più Che Hamburger Kev Pom Tus Kheej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. DuePiùTre – Più Che Hamburger Kev Pom Tus Kheej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma