Mrs T Kev Tsim Qauv Lag Luam by Julia Hell

Mrs T Kev Tsim Qauv Lag Luam by Julia Hell is a highly esteemed winner of the very prestigious 2018 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2018

Mrs T Kev Tsim Qauv Lag Luam

by Julia Hell

Client: Mrs T

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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Koom Npe Tos Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mrs T Kev Tsim Qauv Lag Luam

Mrs T yog ib qho kev tsim qauv lag luam rau lub tsev khw ua zaub mov qab uas siv tshuaj yej ua ib qho khoom siv rau khoom ci thiab khoom qab zib. Tus cim qauv pom (visual identity) muaj tus yam ntxwv huv thiab zoo nkauj, feem ntau yog pob tawv dawb uas muaj peb cov xim lag luam txhawb nqa. Lub logo ua kom zoo li ib lub kem uas qhia txog txhua yam khoom uas tsim tawm hauv lub tsev khw, thiab siv kub hot foil los luam rau saum cov npav lag luam. Cov ntawv sau (fonts) uas xaiv siv ua kom xav txog cov ntawv sau ntawm tes, thiab qhia meej txog tus yam ntxwv ua tes ntawm cov khoom. Cov hnab thiab cov khob iav raug kaw thiab muab ntawv teev npe rau sab nrauv los tiv thaiv cov khoom noj sab hauv.

The Recognition

About the A' Design Award Tooj

Mrs T Kev Tsim Qauv Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Mrs T Kev Tsim Qauv Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Mrs T Kev Tsim Qauv Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017