Feral Horses Brand Identity Kev Txawj Ntse Ntawm Lub Tuam Txhab by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2018

Feral Horses Brand Identity Kev Txawj Ntse Ntawm Lub Tuam Txhab

by Emanuele Grittini

Client: Feral Horses

A' Design Award Nyiaj Winner in Duab Kos Category

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Colors

The Design

About Feral Horses Brand Identity Kev Txawj Ntse Ntawm Lub Tuam Txhab

Feral Horses Brand Identity yog ib qho kev txawj ntse ntawm lub tuam txhab uas tsim los rau ib lub tuam txhab uas ua haujlwm hauv kev nqis peev kos duab niaj hnub no. Kev txawj ntse no hais txog peb pab neeg: cov neeg nyiam kos duab, cov neeg ua lag luam kos duab uas paub tshaj lij, thiab cov neeg xav paub uas xav vam meej. Ib daim duab pictogram sib txuas ua ke cov kos duab thiab cov nyiaj txiag ntawm lub cim. Lub logo thiab nws cov qauv sib txawv yog pixel perfect, yog li lub cim tseem meej thiab yooj yim paub. Cov xim tau txiav txim siab siv qhov Pantone system, tom qab ntawd hloov ua sRGB thiab CMYK. Cov ntawv sau uas xaiv tau ua haujlwm zoo rau ob qho tib si hauv kev luam ntawv thiab saum lub vijtsam.

The Recognition

About the A' Design Award Nyiaj

Feral Horses Brand Identity Kev Txawj Ntse Ntawm Lub Tuam Txhab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Feral Horses Brand Identity Kev Txawj Ntse Ntawm Lub Tuam Txhab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Feral Horses Brand Identity Kev Txawj Ntse Ntawm Lub Tuam Txhab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.