Destination Paris Bercy Kev Txheeb Xyuas Cim Lag Luam los ntawm Fanny De Bray

Qhov qauv tsim Destination Paris Bercy Kev Txheeb Xyuas Cim Lag Luam los ntawm Fanny De Bray yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2020

Destination Paris Bercy Kev Txheeb Xyuas Cim Lag Luam

los ntawm Fanny De Bray

Tus Neeg Siv: Made For You

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,009

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #71556

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Destination Paris Bercy Kev Txheeb Xyuas Cim Lag Luam

Destination Paris Bercy yog ib qho kev txheeb xyuas pom kev tsim los rau ib qho chaw tshwm sim hauv Paris. Qhov kev txheeb xyuas no nthuav tawm cheeb tsam Paris Bercy raws li ib qho chaw uas cov neeg ua hauj lwm thiab cov pej xeem dav dav tuaj yeem npaj kev tshwm sim. Lub tswv yim no siv cov ntawv sau txog kev taug kev thiab cov postcard so hnub caiv los ua qauv. Lub logo luam ntawv zoo li lub cim ntawv passport thiab ua hauj lwm ua ib daim ntawv qhia txog qhov zoo. Txhua tus khub tau qhia tawm los ntawm ib lub logo uas muaj duab zoo li lub cim, ua ib lub npe kos npe tib leeg uas sib koom ua ke ntau yam kev txawj ntse. Ib txoj kab xaus xiav, dawb thiab liab ua rau nco txog cov ntawv xa hauv qhov chaw ya dav hlau qub thiab kev zoo nkauj Fabkis. Qhov kev txheeb xyuas no siv rau ib daim npe lag luam, ib phau ntawv me thiab ib lub website.

Qhov Lees Paub

Txog A' Design Award Hlau

Destination Paris Bercy Kev Txheeb Xyuas Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Destination Paris Bercy Kev Txheeb Xyuas Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Destination Paris Bercy Kev Txheeb Xyuas Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Qhov Loj & Ntim: Business card : 85 X 55 mm
booklet : A4
Cov Ntsiab Lus: event, business, graphic design, paris
Thev Naus Laus Zis Tsim Khoom: Logo
Business card
booklet
Web site
Kev Txhawb Siab: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Lub Sij Hawm Ua Hauj Lwm: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Cov Tswv Cuab Pab: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Kev Qhuas Duab: Photographe : Maxime Huriez