Kalitva Cov Khoom Lag Luam Catalog by Lana Raizen

Kalitva Cov Khoom Lag Luam Catalog by Lana Raizen is a highly esteemed winner of the very prestigious 2019 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2019

Kalitva Cov Khoom Lag Luam Catalog

by Lana Raizen

Client: Kalitva

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #73261

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Colors

The Design

About Kalitva Cov Khoom Lag Luam Catalog

Cov ntawv teev npe yog tsim rau cov chaw tsim khoom siv hauv tebchaws Lavxias. Raws li cov ncauj lus kom ntxaws thiab kev sib piv ntawm txhua qhov kev sau, cov txuj lom zoo tshaj plaws, tshuaj ntsuab thiab zaub tau xaiv, uas ntxiv cov qauv tsim thiab qhia txog qhov zoo ntawm txhua tus sau. Lub hau tseem ceeb ntawm cov catalog tau nrog txiav nyob rau hauv daim ntawv ntawm frying lauj kaub, los ntawm kev uas yees duab xim ntawm cov sau los ua ke. Cov tes ntawm lub lauj kaub kib thiab lub lauj kaub ntawm daim npog thib ob yog varnished los ntawm mos-kov lacquer, ua raws cov kev pab tiag tiag ntawm cov leeg.

The Recognition

About the A' Design Award Tooj

Kalitva Cov Khoom Lag Luam Catalog yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Kalitva Cov Khoom Lag Luam Catalog xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Kalitva Cov Khoom Lag Luam Catalog ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensions & Packaging: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Production Technology: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Design Challenge: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Research: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiration: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Project Duration: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operation Flow: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Team Members: Lana Raizen
Image Credits: Photographer: Sergey Fedotov, Kalitva