Logotype SETMA Logotype by Mateus Matos Montenegro

Logotype SETMA Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2019

Logotype SETMA Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award Tooj Winner in Duab Kos Category

15,444

Verified Award Winner

Verify Award Status for #85377

Tshawb Xyuas Kev Pabcuam Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Logotype

Lub tuam txhab SETMA, Kev Ncig Xyuas Kev Ncig Saib Xyuas Cheeb Tsam Kev Ncig thiab Ib puag ncig ntawm Jijoca de Jericoacoara, hom sawv cev rau thaj chaw muaj kev sib luag thiab cov kev xav zoo ntawm lub nroog, los ntawm Blue Lagoon, Serrote, Pierced Pob Zeb, Hiav Txwv thiab lub iconic Sunset ntawm Dunes. Tus neeg tsim qauv muab kev sib koom ua ke tag nrho cov ntsiab lus no hauv kev sib raug zoo nrog kev siv sine vuam cov kab nkhaus, uas sawv cev rau qhov zaus, sib npaug thiab sib luag ntawm txhua qhov kev zoo nkauj thiab kev paub uas lub nroog muab, pom tias zoo nkauj los ntawm lawv cov neeg nyob thiab ntau tus neeg tuaj ncig thoob ntiaj teb.

The Recognition

About the A' Design Award Tooj

Logotype SETMA Logotype yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Logotype SETMA Logotype xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Logotype SETMA Logotype ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro