InterBrasil Logotype Redesign Hom Lub Cim Rov Ua Dua Tshiab los ntawm Mateus Matos Montenegro

Qhov qauv tsim InterBrasil Logotype Redesign Hom Lub Cim Rov Ua Dua Tshiab los ntawm Mateus Matos Montenegro yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2020

InterBrasil Logotype Redesign Hom Lub Cim Rov Ua Dua Tshiab

los ntawm Mateus Matos Montenegro

Tus Neeg Siv: InterBrasil

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

60,987

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #86886

Saib Portfolio Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog InterBrasil Logotype Redesign Hom Lub Cim Rov Ua Dua Tshiab

Kev tshoov siab rau lub hom rov qab kho dua thiab rov ua dua tshiab yog cov kev hloov pauv hauv kev hloov kho tshiab thiab kev koom ua ke hauv tuam txhab kab lis kev cai. Tus qauv tsim ntawm lub siab tsis tuaj yeem tawm sab nraud rau cov hom, txhawb kev sib koom tes ob leeg sab hauv nrog cov neeg ua haujlwm, tab sis kuj nrog cov neeg siv khoom. Kev sib koom ua ke ntawm cov txiaj ntsig, kev cog lus thiab kev ua haujlwm zoo. Los ntawm cov duab rau cov xim, qhov kev tsim qauv tshiab ua rau lub siab nyob rau B thiab kev noj qab haus huv tus ntoo khaub lig hauv T. Ob lo lus koom nrog hauv nruab nrab ua lub logo zoo li ib lo lus, ib lub cim, koom siab R thiab B hauv lub plawv.

Qhov Lees Paub

Txog A' Design Award Nyiaj

InterBrasil Logotype Redesign Hom Lub Cim Rov Ua Dua Tshiab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. InterBrasil Logotype Redesign Hom Lub Cim Rov Ua Dua Tshiab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. InterBrasil Logotype Redesign Hom Lub Cim Rov Ua Dua Tshiab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Qhov Loj & Ntim: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Cov Ntsiab Lus: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Thev Naus Laus Zis Tsim Khoom: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Kev Sib Tw Tsim Qauv: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Kev Tshawb Fawb: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Kev Txhawb Siab: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Lub Sij Hawm Ua Hauj Lwm: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Txheej Txheem Ua Hauj Lwm: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Cov Tswv Cuab Pab: Mateus Matos Montenegro