Menogga Kev Tsim Cim Lag Luam by 1983Asia

Menogga Kev Tsim Cim Lag Luam by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Menogga Kev Tsim Cim Lag Luam

by 1983Asia

Client: 1983Asia

A' Design Award Tooj Winner in Duab Kos Category

16,868

Verified Award Winner

Verify Award Status for #86957

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Menogga Kev Tsim Cim Lag Luam

Menogga yog ib qho kev tsim cim lag luam raws li kab lig kev cai ntawm haiv neeg Zhuang hauv tebchaws Suav. Kev lig kev cai Zhuang muaj ib zaj dab neeg qhia tias tibneeg yug los ntawm paj, thiab tus vajtswv poj niam Menogga tseem tau txais kev hwm txog niaj hnub no. Cov cim lag luam qhia txog tus cwj pwm poj niam, txoj kev hlub thiab kev zam txim uas pom nyob hauv zaj dab neeg no. Cov duab ntaub Zhuang qub tau siv computer scan thiab rov kos dua nrog software tsim duab kom tau ib qho system ntawm kev pom haum rau tam sim no. Cov cim no tau siv rau ntawm khaub ncaws, thawv thiab kaus lav, siv txoj kev hot stamping, ntxhia ntawv, thiab flocking. Lub hom phiaj yog xav qhia tebchaws Guangxi tej kab lig kev cai rau sawvdaws paub ntxiv.

The Recognition

About the A' Design Award Tooj

Menogga Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Menogga Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Menogga Kev Tsim Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA