Peace and Presence Well-Being Branding los ntawm Lisa Winstanley

Qhov qauv tsim Peace and Presence Well-Being Branding los ntawm Lisa Winstanley yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2020

Peace and Presence Well-Being Branding

los ntawm Lisa Winstanley

Tus Neeg Siv: Peace & Presence Well-being UK

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

55,938

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #87317

Tshawb Xyuas Ntxiv Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Peace and Presence Well-Being Branding

Kev thaj yeeb nyab xeeb thiab kev nyob nyab xeeb yog UK raws li, holistic therapy tuam txhab muab kev pab cuam xws li reflexology, holistic massage thiab reiki kom rejuvenate lub cev, lub siab thiab ntsuj plig. Cov lus pom ntawm P&PW hom yog tsim los ntawm lub siab xav kom ua kom muaj kev thaj yeeb nyab xeeb, ua kom muaj kev thaj yeeb nyab xeeb thiab so kom txaus siab los ntawm nostalgic thaum yau nco txog qhov xwm txheej, tshwj xeeb yog kos duab los ntawm flora thiab fauna pom hauv hav dej thiab hav zoov toj roob hauv pes. Cov xim palette siv kev tshoov siab los ntawm Georgian Dej nta hauv ob qho tib si lawv cov thawj thiab oxidised xeev dua leveraging nostalgia ntawm bygone lub sij hawm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Peace and Presence Well-Being Branding yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Peace and Presence Well-Being Branding xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Peace and Presence Well-Being Branding yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Qhov Loj & Ntim: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Cov Ntsiab Lus: branding, visual identity, logo, stationery, packaging, merchandise
Thev Naus Laus Zis Tsim Khoom: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Kev Sib Tw Tsim Qauv: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Kev Tshawb Fawb: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Kev Txhawb Siab: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Lub Sij Hawm Ua Hauj Lwm: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Txheej Txheem Ua Hauj Lwm: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.