Meat n Beer Lub Tsev Tsim Qauv by Mateus Matos Montenegro

Meat n Beer Lub Tsev Tsim Qauv by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Meat n Beer Lub Tsev Tsim Qauv

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Tooj Winner in Duab Kos Category

13,375

Verified Award Winner

Verify Award Status for #87395

Tshawb Xyuas Kev Pabcuam Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Lub Tsev Tsim Qauv

Nqaij n Npias yog suav tias yog lub khw muag khoom noj uas muag tshwj xeeb nqaij thiab npias. Qhov kev tshoov siab rau lub logo los ntawm kev sib koom ua ke ntawm lawv ob qho khoom ntawm cov khoom lag luam. Los ntawm tsoos nyuj ib txwm nrog lawv cov tshuab raj ntxig, hloov nrog lub cim hauv kev tsim qauv tshiab niaj hnub rustic hlau thav duab vector, sib cuam tshuam nrog lwm cov keeb kwm ib txwm muaj, lub raj mis npias. Lub koomhaum yog nyob rau hauv qhov chaw zoo thiab tsis zoo, succinctly thiab elegantly mus rau hauv ib lub cim qhov twg cov ntawv nyeem thiab cov duab tsim ib daim duab. Lub typography plays thiab sib txuas ib qho qub style Kev lag luam font nrog cov ntawv sau ntau dua.

The Recognition

About the A' Design Award Tooj

Meat n Beer Lub Tsev Tsim Qauv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Meat n Beer Lub Tsev Tsim Qauv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Meat n Beer Lub Tsev Tsim Qauv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro