Qhov qauv tsim EXP Brasil Brand Lub Tsev Tsim Qauv los ntawm Mateus Matos Montenegro yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2020

EXP Brasil Brand Lub Tsev Tsim Qauv

los ntawm Mateus Matos Montenegro

Tus Neeg Siv: EXP Brasil

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

76,536

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #87730

Tshawb Xyuas Kev Pabcuam Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog EXP Brasil Brand Lub Tsev Tsim Qauv

Tus tsim qauv rau EXP Brasil hom yog los ntawm cov tuam txhab kev cai ntawm kev sib koom tes thiab kev sib koom tes. Kev tawm tswv yim sib xyaw ntawm cov thev naus laus zis thiab kev tsim qauv hauv lawv cov phiaj xwm xws li tom chaw ua haujlwm. Lub tsev kawm ntawv typography sawv cev rau cov koomhaum thiab lub zog ntawm cov tuam txhab no. Tsab ntawv X tsim yog qhov zoo thiab koom ua ke tab sis muaj ntau lub teeb thiab thev naus laus zis. Lub hom sawv cev rau hauv lub neej hauv studio, nrog cov hauv cov tsiaj ntawv, ob qho tib si rau ntawm qhov chaw zoo thiab tsis zoo uas sib koom ua ke cov neeg thiab tsim qauv, tus kheej thiab tag nrho, yooj yim nrog kev siv thev naus laus zis, lub teeb yuag thiab tsis muaj zog, kev tshaj lij thiab tus kheej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

EXP Brasil Brand Lub Tsev Tsim Qauv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. EXP Brasil Brand Lub Tsev Tsim Qauv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. EXP Brasil Brand Lub Tsev Tsim Qauv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Qhov Loj & Ntim: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Cov Ntsiab Lus: Architecture, brand, logotype, engineering, contruction, design
Thev Naus Laus Zis Tsim Khoom: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Kev Sib Tw Tsim Qauv: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Kev Tshawb Fawb: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Kev Txhawb Siab: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Lub Sij Hawm Ua Hauj Lwm: The project started February 2018 and ended in January 2019
Txheej Txheem Ua Hauj Lwm: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Cov Tswv Cuab Pab: Mateus Matos Montenegro