Joy Tshuab Sib Tov Tes Tuav by Yasemin Ulukan

Joy Tshuab Sib Tov Tes Tuav by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Khoom Siv Hauv Tsev Competition Category.

ToojKhoom Siv Hauv Tsev· 2020

Joy Tshuab Sib Tov Tes Tuav

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

A' Design Award Tooj Winner in Khoom Siv Hauv Tsev Category

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Verified Award Winner

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Colors

The Design

About Joy Tshuab Sib Tov Tes Tuav

Nrog nws tus qauv tsim ntawm cov nyees khawm uas haum rau lub cev thiab tuav tau yooj yim, Joy ua tau raws li txhua qhov kev cia siab ntawm lub tshuab sib tov tes tuav zoo. Lub tshuab muaj zog 1200-watt nrog kev kho ceev ob-theem ua haujlwm sib tov tau zoo tshaj plaws hauv lub sijhawm luv tshaj. Ua tsaug rau nws cov cuab yeej sib tov hlau stainless steel, nws tuaj yeem zom thiab sib tsoo txiv hmab txiv ntoo thiab zaub tau yooj yim yam tsis muaj dej txaws mus ib ncig. Ua tsaug rau ob lub cuab yeej ntaus sib tov thiab ob lub hniav riam hlais lub thawv, ob qho tib si cov khoom ua haujlwm thiab kev lom zem ntawm kev siv sijhawm hauv chav ua noj tau nce ob npaug.

The Recognition

About the A' Design Award Tooj

Joy Tshuab Sib Tov Tes Tuav yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Joy Tshuab Sib Tov Tes Tuav xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Joy Tshuab Sib Tov Tes Tuav ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging: Gift box dimensions 20cm x14cmx 43cm
Tags: hand, blender , ergonomy , chopper , mixer
Production Technology: Safe Food Contact Materials are used in all stages of the production.
Design Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members: Senur Design Center