Macau Light Festival 2018 TVC Primary Function: TV Kev Tshaj Tawm by Puzzle Lai Meng Tak

Macau Light Festival 2018 TVC Primary Function: TV Kev Tshaj Tawm by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

NyiajYeeb Yaj Kiab· 2020

Macau Light Festival 2018 TVC Primary Function: TV Kev Tshaj Tawm

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award Nyiaj Winner in Yeeb Yaj Kiab Category

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Colors

The Design

About Macau Light Festival 2018 TVC Primary Function: TV Kev Tshaj Tawm

Macau Light Festival 2018 TVC yog ib qho kev tshaj tawm hauv TV uas tsim los txhawb ib qho kev ua koob tsheej teeb pom kev hauv nroog. Qhov kev tshaj tawm no qhia txog qhov kev ua koob tsheej li ib txoj kwj ntev ntawm sijhawm. Ib qho kev pom ntawm tus neeg ib coj tus neeg saib mus dhau cov khoom teeb pom kev, kev pias duab peb-sib npaug thiab cov kev ua si sib txuas lus. Cov khoom hauv zos ntawm kev noj haus, kev tsim vaj tsev, kab lis kev cai thiab kev tsim tshiab raug qhia raws li duab kos hauv qhov kev ua yeeb yaj kiab. Txhua qhov thav yeeb yaj kiab raug npaj rau hauv ib daim storyboard thiab sim raws li ib qho demo txav hauv software peb-sib npaug ua ntej yees duab. Cov duab yeeb yaj kiab tiag tiag, cov cuab yeej pom kev thiab cov kos duab txav mus los raug sib txuas ua ke.

The Recognition

About the A' Design Award Nyiaj

Macau Light Festival 2018 TVC Primary Function: TV Kev Tshaj Tawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Macau Light Festival 2018 TVC Primary Function: TV Kev Tshaj Tawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Macau Light Festival 2018 TVC Primary Function: TV Kev Tshaj Tawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspiration: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Project Duration: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019
Team Members: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang