Pleady Branding Brand Identity by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Pleady Branding Brand Identity

by Katsumi Tamura

Client: Good Morning Inc

A' Design Award Tooj Winner in Duab Kos Category

29,478

Verified Award Winner

Verify Award Status for #90561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Brand Identity

Pleady Branding yog ib qho kev tsim khoom lag luam (brand identity) tsim los rau ib lub tuam txhab tsim khoom coj los khi (taping) tshwj xeeb. Qhov kev tsim khoom no npog txog lub npe brand, lub cim brand logo, kev thoob, lub vev xaib, phau ntawv qhia khoom, cov yeeb yaj kiab brand thiab lub rooj qhia khoom rau kev lag luam. Lub npe muab ob lo lus play thiab ready los sib txuas ua ke. Kev sib txuas lus tau tsim los ntawm cov lus qhia tseem ceeb Tape or Lose thiab ib daim duab tseem ceeb ntawm ib tug poj niam khiav dhia, uas tau txais kev tshoov siab los ntawm txoj kab uas hla lub logo. Ib yam xim daj-ntsuab ntxiv (yellow-green) qhia txog kev tsom mus rau cov neeg ua kis las. Kev tswj xim (color management) ua kom xim brand ncaj qha thoob plaws rau saum ntawv, daim yeeb yaj kiab, thiab lub npoo duab.

The Recognition

About the A' Design Award Tooj

Pleady Branding Brand Identity yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pleady Branding Brand Identity xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pleady Branding Brand Identity ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida