Modern Odyssey Kev Tsim Khoom Tseem Ceeb: Chaw Teeb Tsa Qhia Khoom by Hong Kong Trade Development Council

Modern Odyssey Kev Tsim Khoom Tseem Ceeb: Chaw Teeb Tsa Qhia Khoom by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2020

Modern Odyssey Kev Tsim Khoom Tseem Ceeb: Chaw Teeb Tsa Qhia Khoom

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Tooj Winner in Sab Hauv Category

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Colors

The Design

About Modern Odyssey Kev Tsim Khoom Tseem Ceeb: Chaw Teeb Tsa Qhia Khoom

Ntawv Qhia: Modern Odyssey yog ib pawg chaw teeb tsa qhia khoom uas tsim los rau lub foyer thiab qhov rooj nkag rau hauv ib lub rooj sib tw muag khoom mag zeb muaj nqis nyob rau Hong Kong. Lub ntsiab lus muab los ntawm keeb kwm Greek qub, thiab txhua qhov chaw teeb tsa qhia txog ib tug vajtswv, xws li Zeus, Poseidon, Hera, Apollo, Artemis los sis Athena. Cov qauv piv txog qhov tseeb raug siv es tsis yog piav ncaj qha. Cov phab ntsa thiab ncej tau tsim los ntawm cov kheej khoom hlau uas hnyav sib npaug thiab kaw nrog daim ntaub qauv kaw uas pom kev thiab teeb tsa duab tawm hauv qab tuaj. Cov khoom teeb tsa tshwj xeeb, teeb tsa duab, thiab suab nrov ua kom txhua qhov chaw tiav zoo. Qhov system uas hnyav sib npaug no ua rau txhij txhua yam tau raws sijhawm peb hnub.

The Recognition

About the A' Design Award Tooj

Modern Odyssey Kev Tsim Khoom Tseem Ceeb: Chaw Teeb Tsa Qhia Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Modern Odyssey Kev Tsim Khoom Tseem Ceeb: Chaw Teeb Tsa Qhia Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Modern Odyssey Kev Tsim Khoom Tseem Ceeb: Chaw Teeb Tsa Qhia Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimensions & Packaging: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Tags: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Production Technology: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Design Challenge: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Research: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspiration: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Project Duration: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Operation Flow: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.