The Passion of the Card Leadlight Series Kev Txhawb Tus Kheej by Rebecca Burt

The Passion of the Card Leadlight Series Kev Txhawb Tus Kheej by Rebecca Burt is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

The Passion of the Card Leadlight Series Kev Txhawb Tus Kheej

by Rebecca Burt

Client: Flexicon

A' Design Award Tooj Winner in Duab Kos Category

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Colors

The Design

About The Passion of the Card Leadlight Series Kev Txhawb Tus Kheej

Daim iav iav qhov rai zoo nkauj zoo nkauj thaum rov los ntawm lub hnub thiab tseem muaj qhov tshwj xeeb los qhia kev tsim qauv thiab txheej txheem luam ntawv. Daim npav ua lag luam no yog siv tes ua tau. Txhob lo lo ntxhuav luam tawm ntawm cov yas pom tseeb thiab tom qab ntawd ziab ib xim rau ib zaug. Cov chaw ntshiab yog kho raws li xim xim xauv lub peev xim tsim tau tag nrho cov peev txheej ntawm cov khoom lag luam. Lub pearlescent foob thiab UV overgloss ua tiav cov txheej txheem thiab tsim cov khoom tsis zoo. Tus tsim tau los tiag tiag rau lub neej thaum cov phaib tau nce rau saum qhov rais.

The Recognition

About the A' Design Award Tooj

The Passion of the Card Leadlight Series Kev Txhawb Tus Kheej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. The Passion of the Card Leadlight Series Kev Txhawb Tus Kheej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. The Passion of the Card Leadlight Series Kev Txhawb Tus Kheej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensions & Packaging: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tags: Brand Identity, Business Card, Screenprinting, Graphic Design
Production Technology: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Design Challenge: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Research: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiration: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Project Duration: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operation Flow: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Team Members: Evan Reiman.
Image Credits: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography