Coreintive Primary Function: Tus Cwj Pwm Tuam Txhab by Donggyun Kang

Coreintive Primary Function: Tus Cwj Pwm Tuam Txhab by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2020

Coreintive Primary Function: Tus Cwj Pwm Tuam Txhab

by Donggyun Kang

Client: Coreintive

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Coreintive Primary Function: Tus Cwj Pwm Tuam Txhab

Coreintive yog ib qho kev tsim tus cwj pwm tuam txhab tsim los rau ib lub koom haum tsim qauv. Lub npe yog cov tsiab lus luv los ntawm Core in Creative. Nyob rau hauv lub cim lus, tsab ntawv kawg E raug muab tig xoo thiab txuas nrog tsab ntawv thawj C los tsim ua ib daim duab tuav. Ib lub voj voog raug muab tso rau hauv lub tuav los sawv cev rau lub hauv paus uas raug tuav cia. Lub voj voog hais txog cov txiaj ntsig zoo li kev muaj peev xwm, kev tshwj xeeb, kev nthuav dav thiab kev sib koom ua ke. Tus cwj pwm no raug tsim los ntawm peb hom lus qauv raws li cov tsiab ntawv C, O thiab E. Qhov project no tau ua tiav hauv lub Koom Pheej Kaus Lim.

The Recognition

About the A' Design Award Nyiaj

Coreintive Primary Function: Tus Cwj Pwm Tuam Txhab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Coreintive Primary Function: Tus Cwj Pwm Tuam Txhab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Coreintive Primary Function: Tus Cwj Pwm Tuam Txhab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensions & Packaging: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tags: Core, Value, Communication, Creative, Branding, Identity
Production Technology: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Design Challenge: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Research: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiration: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim