Seotun Saram Kev Tsim Npe Lag Luam by Yangji Kim

Seotun Saram Kev Tsim Npe Lag Luam by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Seotun Saram Kev Tsim Npe Lag Luam

by Yangji Kim

Client: Seotun Saram

A' Design Award Tooj Winner in Duab Kos Category

13,263

Verified Award Winner

Verify Award Status for #91596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Kev Tsim Npe Lag Luam

Seotun Saram yog ib qho kev tsim npe lag luam rau ib qho kev pab cuam uas txuas cov neeg nrhiav kev pab nrog cov kws pab tswv yim uas paub ntau. Lub npe qhia txog ib tug neeg uas tseem tsis tau txawj, thiab lo lus qhia tias txhua tus neeg pib ua tsis tau zoo. Zaj dab neeg piav txog txheej txheem kev pab tswv yim rau cov neeg uas tsis tau paub txog kev pab tswv yim. Zaj dab neeg muaj ob tug neeg: Seotun, ib tug neeg mus nrhiav kev pab uas tseem tsis paub qhov twg mus, thiab Gobukki, ib tug kws pab tswv yim uas qeeb tab sis ntseeg tau. Daim ntawv uas muaj kev sov siab, xiv laj ntsuab tsaus ntuj uas piav txog qhov ntuj hmo ntuj, thiab cov duab kos tes ua ke los tsim ib lub qauv saib pom. Lub hom phiaj yog xav qhia kev pab tswv yim ua ib yam uas phooj ywg, sov siab thiab ruaj ntseg.

The Recognition

About the A' Design Award Tooj

Seotun Saram Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Seotun Saram Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Seotun Saram Kev Tsim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim