Option Kev Tsim Ntawv Kos Duab by Haolai Zhou

Option Kev Tsim Ntawv Kos Duab by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Option Kev Tsim Ntawv Kos Duab

by Haolai Zhou

Client: H.Design

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #91989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Kev Tsim Ntawv Kos Duab

Option yog ib daim ntawv kos duab txog cai poj niam. Daim ntawv no thov kom cov poj niam tsis txhob nyob ntsiag to thiab yuav tsum tsa suab qhia rau lub ntiaj teb paub. Cov lus qhia no kuj thov kom sawv daws tsis txhob nyob twjywm txog ib qho teeb meem uas tshwm sim ib puag ncig lawv txhua hnub. Kev nyob ntsiag to tsis yog ib txoj kev xaiv rau cov poj niam lossis rau sawv daws. Duab nyob nruab nrab yog lub cim khaus, muab los ntawm cov cim uas raug tso rau saum cov ntawv kos duab thiab draft uas raug tso tseg thaum tshuaj xyuas dua tsom xam. Lub cim khaus qhia tias kev nyob ntsiag to tsis yog ib txoj kev xaiv. Daim ntawv no muaj qhov ntev dav 11 ntawm 17 nyias.

The Recognition

About the A' Design Award Tooj

Option Kev Tsim Ntawv Kos Duab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Option Kev Tsim Ntawv Kos Duab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Option Kev Tsim Ntawv Kos Duab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018