Antme Kev Txheeb Cim Lag Luam by Donggyun Kang

Antme Kev Txheeb Cim Lag Luam by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2020

Antme Kev Txheeb Cim Lag Luam

by Donggyun Kang

Client: Ant:me

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #92227

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Antme Kev Txheeb Cim Lag Luam

Antme yog ib qho kev tsim khoom cim lag luam rau lub cim npe khoom uas tsim thiab muag khaub ncaws rau dev thiab qhia cov chav kawm rau cov tswv thiab lawv cov dev phooj ywg. Lub cim (logo) muab ib tug neeg thiab ib tug dev sau ua lub voj voog sib txuas, qhia txog kev sib raug zoo ntawm neeg thiab dev. Tus qauv (motif) no rov qab siv thiab sib txuas ua tej qauv (patterns) uas txuas mus rau ntau hom qauv ntxiv. Cov qauv no siv rau qhov thooj khoom lag luam (packaging), cov khoom siv lag luam, thiab cov xov xwm hauv is taws nem (online media). Lub hom phiaj ntawm qhov kev txheeb cim no yog xav qhia txog tus cwj pwm zoo sib raug thiab kev txawj ntse ntawm lub cim npe khoom no.

The Recognition

About the A' Design Award Hlau

Antme Kev Txheeb Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Antme Kev Txheeb Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Antme Kev Txheeb Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim