13 International Cultural Media Kev Txheeb Xyuas Cim Npe Lag Luam los ntawm Creator Strategic Marketing Co., Ltd

Qhov qauv tsim 13 International Cultural Media Kev Txheeb Xyuas Cim Npe Lag Luam los ntawm Creator Strategic Marketing Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

13 International Cultural Media Kev Txheeb Xyuas Cim Npe Lag Luam

los ntawm Creator Strategic Marketing Co., Ltd

Tus Neeg Siv: CREATOR Strategic Marketing Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

10,241

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #92411

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog 13 International Cultural Media Kev Txheeb Xyuas Cim Npe Lag Luam

13 International Cultural Media yog ib qho kev txheeb xyuas cim npe lag luam tsim los rau lub tuam txhab tsim khoom multimedia uas ua haujlwm hauv kev tshaj tawm TV, movie, kev txhim kho kab lis kev cai thiab kev tsim tshiab, thiab kev lom zem. Lub logo yog tsim los ntawm lo lus Thirteen, kos ua kab ntawv siv tes kos uas qhia txog lub zog thiab kev nqus siab. Tus lej Arabic 13 raug ntxiv los ua qhov txhawb nqa, qhia txog ib zaj dab neeg muaj ntsiab lus txog thawj zaug tsim lub tuam txhab. Xim dub thiab kub yog ob xim tseem ceeb, xaiv los qhia txog kev txawj ntse thiab yam ntxwv thoob ntiaj teb. Ntawm cov ntawv xa thiab cov khoom siv sau ntawv, lub logo raug txiav thiab ua kom loj tuaj los ua kom pom tseeb ntxiv.

Qhov Lees Paub

Txog A' Design Award Tooj

13 International Cultural Media Kev Txheeb Xyuas Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. 13 International Cultural Media Kev Txheeb Xyuas Cim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. 13 International Cultural Media Kev Txheeb Xyuas Cim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Qhov Loj & Ntim: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Cov Ntsiab Lus: branding, identity, entertainment, multimedia, creative
Thev Naus Laus Zis Tsim Khoom: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Kev Sib Tw Tsim Qauv: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Kev Tshawb Fawb: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Kev Txhawb Siab: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Lub Sij Hawm Ua Hauj Lwm: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Txheej Txheem Ua Hauj Lwm: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Cov Tswv Cuab Pab: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh