Unto Communication Tool Kev Txheeb Xyuas Tuam Txhab los ntawm Unto

Qhov qauv tsim Unto Communication Tool Kev Txheeb Xyuas Tuam Txhab los ntawm Unto yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2020

Unto Communication Tool Kev Txheeb Xyuas Tuam Txhab

los ntawm Unto

Tus Neeg Siv: Unto

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,263

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #92669

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Unto Communication Tool Kev Txheeb Xyuas Tuam Txhab

Unto Communication Tool yog ib qho kev txheeb xyuas tuam txhab uas tsim los ncig ib daim npe uas muaj peev xwm faib rau lwm tus. Daim npe ntawd luaj li 9 nyob rau 5.4 lim tim, thiab muaj tib cov ntaub ntawv tiv toj ob zaug, ib qho luam ua ntoj rau saum ib qho. Muaj ib txoj kab twv qhov chaw txiav faib ob qho ntawd, yog li daim npe yeej muaj peev xwm dua ua ob sab. Tus tswv daim npe khaws ib sab thiab muab lwm sab rau lwm tus, ua rau ib daim npe tuaj yeem mus txog thawj tus neeg tiv toj thib ob. Qhov kev txheeb xyuas no kuj muaj ib daim ntawv luam xov xwm thiab daim yas foob paj uas siv rau kev txheeb qhwv khoom.

Qhov Lees Paub

Txog A' Design Award Hlau

Unto Communication Tool Kev Txheeb Xyuas Tuam Txhab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Unto Communication Tool Kev Txheeb Xyuas Tuam Txhab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Unto Communication Tool Kev Txheeb Xyuas Tuam Txhab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Qhov Loj & Ntim: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Cov Ntsiab Lus: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Thev Naus Laus Zis Tsim Khoom: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Kev Sib Tw Tsim Qauv: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Kev Tshawb Fawb: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Kev Txhawb Siab: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Lub Sij Hawm Ua Hauj Lwm: The project started in July till September 2019, in Taipei.
Txheej Txheem Ua Hauj Lwm: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Cov Tswv Cuab Pab: Ming Hsi Chou
Ching Yi Angela Chang
Kev Qhuas Duab: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.