BLunch Lub Hnab Noj Su Muaj Kaus Cua Sov by Valeria Zerbo

BLunch Lub Hnab Noj Su Muaj Kaus Cua Sov by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Khoom Ntxiv Khaub Ncaws Zam thiab Kev Mus Ncig Competition Category.

ToojKhoom Ntxiv· 2020

BLunch Lub Hnab Noj Su Muaj Kaus Cua Sov

by Valeria Zerbo

Client: Pinapple New York

A' Design Award Tooj Winner in Khoom Ntxiv Category

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Colors

The Design

About BLunch Lub Hnab Noj Su Muaj Kaus Cua Sov

BLunch yog ib lub hnab noj su uas muaj kaus cua sov, tsim los rau cov poj niam uas ua haujlwm ntev txhua hnub. Ob qhov chaw khaws khoom cais khoom noj thiab tej yam khoom siv tus kheej sib nrug. Sab loj uas muaj kaus cua sov thiab muaj zip nyob nruab nrab yog qhov chaw khaws su lossis khoom noj me me, thaum sab nyob ntxias uas muaj zip saum toj yog qhov chaw khaws khoom siv txhua hnub. Daim ntaub sab hauv tiv thaiv dej kom tsis txhob dov tawm, thiab kev xaws ntsuas thoob plaws daim ntaub pab zais daim ntaub khaws cua sov sab hauv. Tseem muaj ib lub hnab me nyob sab nraud rau kev khaws khoom ceev. Lub hnab no yog ua tes tim tes hauv tebchaws Italy siv tawv nyuj tseeb thiab daim ntaub Italian uas xaiv los ntawm nws qhov tus qauv thiab kev nyob ruaj khov ntev.

The Recognition

About the A' Design Award Tooj

BLunch Lub Hnab Noj Su Muaj Kaus Cua Sov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. BLunch Lub Hnab Noj Su Muaj Kaus Cua Sov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. BLunch Lub Hnab Noj Su Muaj Kaus Cua Sov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.