Lovely Xinjiang Kev Cim Duab rau Tsev Noj Mov by Jie Yang

Lovely Xinjiang Kev Cim Duab rau Tsev Noj Mov by Jie Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2020

Lovely Xinjiang Kev Cim Duab rau Tsev Noj Mov

by Jie Yang

Client: Decelent

A' Design Award Hlau Winner in Duab Kos Category

13,073

Verified Award Winner

Verify Award Status for #93825

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lovely Xinjiang Kev Cim Duab rau Tsev Noj Mov

Lovely Xinjiang yog daim duab cim (visual identity) ntawm ib lub tsev noj mov loj hauv Urumqi, Xinjiang. Tus qauv tsim no siv qauv Uygur cov neeg thaum ub txua thiab txuas cov cib av (bricks) ua ke, uas pom tau ntawm cov phab ntsa tsev qub thaum ub. Cov yam ntxwv kab lis kev cai ntawm thaj chaw no raug muab kos ua cov duab yooj yim (simple graphic blocks) thiab txuas ua ke ua cov duab loj dua. Txhua lub block sawv cev rau ib hom kab lis kev cai sib txawv, thiab ua ke lawv tsim tau ib daim duab tag nrho. Tus qauv cim no raug siv thoob plaws lub tsev noj mov, uas muaj 56 chav qhwv nyias (private rooms), txhua chav muaj lub ntsiab raws li ib haiv neeg li kev cai. Lub hom phiaj yog xav tsim cov kab lis kev cai coob leej ntawm Xinjiang los ua ib yam los ua ke ua ib qho tag nrho.

The Recognition

About the A' Design Award Hlau

Lovely Xinjiang Kev Cim Duab rau Tsev Noj Mov yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Lovely Xinjiang Kev Cim Duab rau Tsev Noj Mov xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Lovely Xinjiang Kev Cim Duab rau Tsev Noj Mov tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Dimensions & Packaging: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Tags: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Production Technology: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Design Challenge: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Research: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Inspiration: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Project Duration: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Operation Flow: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Team Members: JieYang