Terark Kev Tsim Duab Qauv Tus Kheej los ntawm Tong Wen

Qhov qauv tsim Terark Kev Tsim Duab Qauv Tus Kheej los ntawm Tong Wen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2020

Terark Kev Tsim Duab Qauv Tus Kheej

los ntawm Tong Wen

Tus Neeg Siv: Tong Wen

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,004

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #93931

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Terark Kev Tsim Duab Qauv Tus Kheej

Terark yog ib qho kev tsim duab qauv tus kheej rau lub tuam txhab thev naus laus zis uas muab kev pab cuam txhij txhua cov ntaub ntawv loj (big data). Qhov kev tsim khoom no yog siv cov teeb (dots) sib txuas ua ke nrog ntau yam kev sib hloov xim (gradient colors). Cov teeb uas sib txuas zoo nkauj tsim ua tus tsiaj ntawv T, uas yog thawj tsiaj ntawv ntawm lub npe tuam txhab. Muaj ntau hom gradient shaders raug muab tso rau, yog li qhov kev tsim duab qauv no thiaj li siv tau rau ntau hom haujlwm. Tsis tas li ntawd, tseem muaj ib hom ntawv tsim tshwj xeeb thiab ib qho qauv teeb (dot pattern) raug muab tso rau siv rau kev luam ntawv thiab lwm yam khoom. Qhov kev tsim duab qauv no tau raug siv rau ntawm cov ntawv qhia (brochures), phau ntawv xyoo (yearbooks), npav qhia npe (name cards) thiab hwj kawm dej (water bottles).

Qhov Lees Paub

Txog A' Design Award Hlau

Terark Kev Tsim Duab Qauv Tus Kheej yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Terark Kev Tsim Duab Qauv Tus Kheej xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Terark Kev Tsim Duab Qauv Tus Kheej tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Qhov Loj & Ntim: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Cov Ntsiab Lus: Technology, branding, identity, logo, font
Thev Naus Laus Zis Tsim Khoom: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Kev Sib Tw Tsim Qauv: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Kev Tshawb Fawb: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Kev Txhawb Siab: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Lub Sij Hawm Ua Hauj Lwm: This project took 3 month from end to end. Main design part was done in San Francisco.
Txheej Txheem Ua Hauj Lwm: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.