Macy’s Website Nqi Ua Haujlwm: Chaw Sib Txuas Lus Ntawm Vas Sab by Willy Lai and Dave Torres

Macy’s Website Nqi Ua Haujlwm: Chaw Sib Txuas Lus Ntawm Vas Sab by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg Competition Category.

NyiajKev Sib Txuas· 2020

Macy’s Website Nqi Ua Haujlwm: Chaw Sib Txuas Lus Ntawm Vas Sab

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Nyiaj Winner in Kev Sib Txuas Category

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Colors

The Design

About Macy’s Website Nqi Ua Haujlwm: Chaw Sib Txuas Lus Ntawm Vas Sab

Macy's Vas Sab yog ib qho chaw sib txuas lus muag khoom hauv online uas tso cai rau cov neeg yuav khoom saib thiab yuav cov khoom uas Macy's muab. Lub vas sab tau raug tsim dua tshiab los teb rau cov tswvyim ntawm cov neeg siv khoom, ua rau muaj ib qho kev teeb tsa huv si thiab yooj yim uas raug tshoov siab los ntawm cov xov xwm fashion thiab cov khoom siv thev naus laus zis ntawm cov neeg siv. Cov thev naus laus zis vas sab uas teb tau tso cai nkag mus dhau ntawm cov khoos phis tawj laptop, cov tablet thiab cov xov tooj smartphone. Kev tshawb fawb dav dav tau coj txoj haujlwm, suav nrog kev sojntsuam cov neeg siv, kev sib tham, kev sim A/B thiab kev sim kev siv tau. Cov qauv yooj yim dua ua rau txoj kev yuav khoom yooj yim thiab txhim kho kev koom tes ntawm cov neeg siv.

The Recognition

About the A' Design Award Nyiaj

Macy’s Website Nqi Ua Haujlwm: Chaw Sib Txuas Lus Ntawm Vas Sab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Macy’s Website Nqi Ua Haujlwm: Chaw Sib Txuas Lus Ntawm Vas Sab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Macy’s Website Nqi Ua Haujlwm: Chaw Sib Txuas Lus Ntawm Vas Sab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.