Macy’s App Redesign Primary Function: Kev Siv Yuav Khoom Hauv Xov Tooj los ntawm Willy Lai and Dave Torres

Qhov qauv tsim Macy’s App Redesign Primary Function: Kev Siv Yuav Khoom Hauv Xov Tooj los ntawm Willy Lai and Dave Torres yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

NyiajXov Tooj· 2020

Macy’s App Redesign Primary Function: Kev Siv Yuav Khoom Hauv Xov Tooj

los ntawm Willy Lai and Dave Torres

Tus Neeg Siv: Macy's

Tus Yeej A' Design Award Nyiaj hauv Pawg Xov Tooj

25,706

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #94021

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Macy’s App Redesign Primary Function: Kev Siv Yuav Khoom Hauv Xov Tooj

Book Text: Macy's App yog ib qho kev siv yuav khoom hauv xov tooj uas tau rov tsim dua tshiab xyoo 2019 rau cov khoom siv Android thiab iOS. Qhov kev siv no tso cai rau cov neeg yuav khoom saib thiab yuav cov khoom fashion, kev zoo nkauj thiab cov khoom hauv tsev los ntawm lub xov tooj ntse lossis lub tablet. Cov kev npaj yog huv si thiab yooj yim, thiab siv cov cim pom los ntawm fashion media thiab cov khoom siv thev naus laus zis rau cov neeg siv. Cov cuab yeej uas siv lub koob yees duab txhawb kev luam thiab them nyiaj, thiab cov yam ntxwv augmented reality tso cai rau cov neeg yuav khoom saib cov khoom ua ntej yuav. Qhov kev rov tsim dua tshiab no yog raws li kev tshawb fawb neeg siv ntau heev thiab raws li cov lus tawm tswv yim los ntawm cov neeg yuav khoom, thiab kev koom tes ntawm cov neeg siv tau nce ntxiv tom qab tso tawm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Macy’s App Redesign Primary Function: Kev Siv Yuav Khoom Hauv Xov Tooj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Macy’s App Redesign Primary Function: Kev Siv Yuav Khoom Hauv Xov Tooj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Macy’s App Redesign Primary Function: Kev Siv Yuav Khoom Hauv Xov Tooj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Qhov Loj & Ntim: We developed native apps for Android and iOS platforms.
Cov Ntsiab Lus: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Thev Naus Laus Zis Tsim Khoom: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Kev Sib Tw Tsim Qauv: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Kev Tshawb Fawb: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Kev Txhawb Siab: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Txheej Txheem Ua Hauj Lwm: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Cov Tswv Cuab Pab: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Kev Qhuas Duab: Images courtesy of Macys.