Conexion Daim Ntawv Thov Hauv Xov Tooj Ntawm Tes by Ziwei Song

Conexion Daim Ntawv Thov Hauv Xov Tooj Ntawm Tes by Ziwei Song is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

KubXov Tooj· 2025

Conexion Daim Ntawv Thov Hauv Xov Tooj Ntawm Tes

by Ziwei Song

Client: 3.1 Studio

A' Design Award Kub Winner in Xov Tooj Category

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Colors

The Design

About Conexion Daim Ntawv Thov Hauv Xov Tooj Ntawm Tes

Conexion yog ib daim ntawv thov hauv xov tooj ntawm tes uas tsim los pab txhawb kev sib raug zoo ntawm kev xav rau nkawm niam txiv uas tab tom tos menyuam. Nws muaj ob qho kev siv sib txawv, muab kev taug qab kev noj qab haus huv thiab kev txhawb nqa kev xav rau niam, thaum muab cov cuab yeej pab qhia rau txiv. Kev txheeb xyuas kev xav uas siv AI, kev ntsuas cov ntaub ntawv lub cev los ntawm Apple Watch, thiab kev sib qhia kev xav tam sim ntawd pab txhawb kev nkag siab thiab kev totaub. Nrog rau cov lus pom zoo rau tus kheej, kev taug qab cov txheej txheem tseem ceeb, thiab cov lus qhia los ntawm cov kws tshaj lij, Conexion txhim kho kev sib txuas lus thiab kev txhawb nqa thoob plaws lub sijhawm cev xeeb tub, ua kom muaj kev paub dhau los uas sib txuas zoo dua rau ob tug khub.

The Recognition

About the A' Design Award Kub

Conexion Daim Ntawv Thov Hauv Xov Tooj Ntawm Tes yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Conexion Daim Ntawv Thov Hauv Xov Tooj Ntawm Tes xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Conexion Daim Ntawv Thov Hauv Xov Tooj Ntawm Tes ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Conexion introduces a dual interface design for expectant couples, offering separate yet interconnected experiences. The wife’s interface focuses on health tracking and emotional support, while the husband’s provides actionable methods to engage in the relationship. Through real-time mood sharing, health tracking, and guided support, it strengthens bonds during pregnancy, combining emotional intelligence with practical guidance, setting it apart from traditional solutions.
Dimensions & Packaging: The project is designed to optimize the user experience on iOS mobile applications and Apple Watch, with plans to expand into a more responsive design across additional devices.
Tags: iOS app, Apple Watch, emotional support, AI-driven guidance, pregnancy, user-centered design, health tracking
Production Technology: Conexion was developed using a user centered design approach, combining biometric sensing and AI driven emotional analysis for personalized recommendations. The Apple Watch detects mood fluctuations with pressure and heart rate sensors, while the app uses emotion tracking algorithms and health data APIs for real time sharing. Cloud based architecture ensures seamless device synchronization, with design elements created using Figma and Adobe Creative Suite.
Design Challenge: The challenge was creating an intuitive, empathetic design that addresses the emotional complexity of pregnancy. Balancing personalization with simplicity, especially when using AI and health data, was tough. We also had to consider historical and social factors like gender roles in pregnancy. Technical issues like real-time syncing and emotion tracking accuracy added complexity. Incorporating fun, engaging elements like gamification without losing the app's supportive tone was crucial.
Research: The research focused on understanding the emotional and physical needs of expectant couples. We conducted qualitative interviews and surveys with couples, analyzing the data through thematic coding. The study highlighted the importance of emotional support for both partners and the need for tailored guidance throughout pregnancy. This approach challenged the norm of apps only catering to women, expanding our understanding of support needs and influencing both design and societal views on pregnancy care.
Inspiration: Pregnancy is a transformative journey, but it also brings emotional uncertainty and communication barriers. Expectant fathers want to support their partners but often struggle to understand how, while mothers experience physical and emotional changes that are hard to express. Despite growing attention to maternal health, relationship dynamics are often overlooked. Recognizing this gap, we set out to create a product that strengthens emotional bonds and fosters shared understanding.
Project Duration: The project started in October 2023 in Savannah, Georgia and was initially completed the 1st phase develop in October 2024.
Operation Flow: Conexión simplifies the pregnancy journey with two intuitive interfaces for husbands and wives. After selecting their role during registration, users receive tailored notifications and insights. The system tracks emotional and physical states via Apple Watch, sharing real-time updates between partners to foster empathy. Weekly pregnancy milestones, expert advice, and reminders for appointments or partner messages keep couples informed and connected. By blending emotional reflection with practical guidance, Conexión strengthens bonds and ensures a smoother, more supportive pregnancy experience.
Team Members: Ziwei Song
Kunlin Zhao
Jinlin Wang
Han Sun
Huizhong Zhu
Juncheng Pan
Image Credits: Image #1 Product Designer Ziwei Song, 2025.
Image #2 Product Designer Ziwei Song, 2025.
Image #3 Product Designer Ziwei Song, 2025.
Image #4 Product Designer Ziwei Song, 2025.
Video Credit: Video editor Han Sun, 2024.