Energy Plus Kev Siv Hauv Xov Tooj Ntawm Tes by Jaeho Chung, Dana Lee and Yoo Hayeon is a highly esteemed winner of the very prestigious 2026 A' Design Award Kub in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.
KubXov Tooj· 2026
Energy Plus Kev Siv Hauv Xov Tooj Ntawm Tes
by Jaeho Chung, Dana Lee and Yoo Hayeon
Client: Energy Plus
A' Design Award Kub Winner in Xov Tooj Category
- 34,496
- Verified Award Winner
- Verify Award Status for #182017
The Design
About Energy Plus Kev Siv Hauv Xov Tooj Ntawm Tes
Energy Plus yog ib qho kev siv hauv xov tooj ntawm tes uas ua kom kev ntxiv roj hauv tebchaws Kaus Lim yooj yim dua los ntawm kev txo cov txheej txheem kaum ob kauj ruam los ua tsuas yog plaub qho xwb. Qhov tseem ceeb tshaj plaws, Quick Fuel, cia cov neeg tsav tsheb pib ntxiv roj thiab them nyiaj tiav los ntawm kev luam theej ib tug barcode xwb, tsis tas siv nyiaj ntsuab lossis daim npav. Hom roj uas nyiam siv, txoj kev them nyiaj, thiab cov ntaub ntawv khoom plig rau cov neeg siv khoom tas li raug sau npe ib zaug xwb thiab rov siv tau txhua zaus mus ntxiv roj. Cov nqi roj tam sim no thiab kev taw qhia kev mus rau tej chaw ntxiv roj pab rau kev xaiv qhov chaw ntxiv roj. Tom qab txhua zaus kev them nyiaj, muaj ib daim ntawv qhia digital nrog cov ntaub ntawv them nyiaj thiab cov ntaub ntawv txog khoom plig muab rau koj.
The Recognition
About the A' Design Award Kub
Energy Plus Kev Siv Hauv Xov Tooj Ntawm Tes yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Energy Plus Kev Siv Hauv Xov Tooj Ntawm Tes xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Energy Plus Kev Siv Hauv Xov Tooj Ntawm Tes ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Energy Plus redefines Korea’s fueling by reducing a traditional 12 step process to four. Its signature feature, Quick Fuel, enables refueling and payment via a single barcode scan eliminating the need for cash, physical cards, or app navigation. For on-the-go access, Quick Fuel is available via widgets, Shake&Pay, and CarPlay. Real-time pricing and navigation simplify station selection. Post-fueling, digital reports with rewards and review prompts ensure a seamless and connected user journey.
- Dimensions & Packaging
- Energy Plus is a mobile application. It integrates real-time fuel price APIs and POS-linked barcode protocols with encrypted payment processing (TLS 1.2+). AI station personas are generated using NLP-based review analysis. Average transaction latency remains under 1.5 seconds in LTE/5G environments. The platform supports widgets, Shake & Pay motion detection, and Apple CarPlay integration, ensuring seamless and accessible interaction across contexts.
- Tags
- Fuel Payment, Quick Fuel, One-Scan Payment, Mobility Innovation
- Production Technology
- Energy Plus was developed on a modular UX framework integrated with real-time fuel and payment systems. Quick Fuel securely connects user preferences(fuel type, payment method, and amount)to station POS through a single barcode protocol, enabling a seamless one-scan transaction. AI-powered station personas use natural language processing to convert customer reviews into structured insights. The system is optimized for unstable network environments at gas stations and built on scalable APIs supporting widgets, Shake & Pay, and CarPlay. This technical foundation ensures a secure, responsive, and fully connected fueling experience.
- Design Challenge
- The greatest challenge was translating a traditionally physical, pump-based process into a seamless digital interaction without disrupting existing station infrastructure. Legal payment regulations, POS compatibility, and unstable network environments limited technical flexibility. Socially, drivers were accustomed to manual selection and card presentation. The design had to reduce steps while maintaining trust and clarity. Balancing security, speed, and familiarity required iterative prototyping and close collaboration with engineers and station operators.
- Research
- Type of Research: UX design research. Research Objectives: simplify the fueling journey and reduce user friction. Methodology: mixed-method approach combining qualitative interviews and quantitative behavior analysis. Data Collection and Tools: user journey mapping, usability tests, in-app analytics, and review mining with NLP tools. Participants: Korean drivers aged 20~60. Results: reduced fueling steps and clearer decision-making. Insights and Impacts: users value speed and certainty over feature variety. The research improved transaction efficiency, station operations, and digital adoption in real-life fueling behavior.
- Inspiration
- Quick Fuel is designed to eliminate persistent pain points, such as cumbersome refueling steps, physical loyalty cards, and the risk of missing discounts. Users pre-register their preferred fuel type, payment method, and loyalty information once, then seamlessly reuse that preset for every visit. A single tap reveals a barcode; scanning it at the pump completes both fueling and payment instantly. This streamlined action delivers a faster, more intuitive, and satisfying experience for drivers.
- Project Duration
- The project started in March 2023 in Seoul, South Korea. User research and usability testing were conducted in Seoul and surrounding metropolitan areas. The service was officially launched nationwide in January 2024 through the Energy Plus mobile platform and continues to evolve through ongoing design development and iterative improvements.
- Operation Flow
- Energy Plus operates through a simple four-step flow: open the app, tap Quick Fuel, scan the barcode, and refuel. Users set preferences once, so each visit becomes a confirmation rather than a setup. The barcode connects payment and fuel choice instantly at the pump. Widgets, Shake & Pay, and CarPlay allow access without searching through menus. The key moment is the single scan, turning a complex, multi-step process into one smooth action, reducing wait time and mental effort.
- Team Members
- Designer: Dana Lee, Hayeon Yoo
- Image Credits
- Main Image #1. The cover image presents the Energy Plus home interface and the activated fueling pattern screen. It highlights the Quick Fuel entry point and preset preferences, demonstrating how users can initiate refueling with minimal interaction.
Cover Image #1. This image illustrates the simplified fueling registration flow and the Fuel Report interface. Users can register preferences in a few clear steps, reducing repetitive input during future visits. The Fuel Report visualizes consumption patterns to support informed decision-making. A dedicated dark mode ensures visual comfort and accessibility across different lighting environments.
Cover Image #2.This image presents fuel-type specific fueling patterns and the integrated barcode interface. Each fuel type is clearly distinguished through color and layout, enabling fast recognition at the pump.
Cover Image #3. This image showcases the Shake & Pay feature and widget interface. The motion-based interaction allows users to access Quick Fuel instantly without navigating through menus. The widget provides direct entry from the home screen, extending usability beyond the app and supporting contextual, time-efficient interaction.
Cover Image #4.This image combines the Fuel Report dashboard with the location-based station service interface.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
