Pop Up Magazine Qhib Npe los ntawm Rafael de Araujo

Qhov qauv tsim Pop Up Magazine Qhib Npe los ntawm Rafael de Araujo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav.

NyiajYeeb Yaj Kiab· 2020

Pop Up Magazine Qhib Npe

los ntawm Rafael de Araujo

Tus Neeg Siv: Pop Up Magazine

Tus Yeej A' Design Award Nyiaj hauv Pawg Yeeb Yaj Kiab

46,477

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #97126

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pop Up Magazine Qhib Npe

Lub phiaj xwm tau taug kev mus tshawb cov teeb meem Kev khiav tawm (lub ntsiab lus rau 2019) paub daws teeb meem thiab hais tau zoo, uas qhia qhov hloov pauv, yam tshiab thiab qhov tshwm sim los ntawm qhov ntawd. Txhua qhov kev pom yog qhov kom huv thiab xis rau saib, sib piv nrog qhov tsis muaj qhov tsis paub tseeb los ntawm kev ua ntawm kev khiav dim. Tus qauv tsim hloov tas li thiab cov morphing cov duab hauv cov duab kos yog sawv cev tus yeeb yam ntawm kev hloov kho, los ntawm qee qhov xwm txheej. Kev khiav tawm muaj cov ntsiab lus sib txawv, kev txhais thiab qhov pom ntawm qhov txawv txav ntawm kev ua si mus rau qhov phem.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Pop Up Magazine Qhib Npe yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Pop Up Magazine Qhib Npe xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pop Up Magazine Qhib Npe yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Qhov Loj & Ntim: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Cov Ntsiab Lus: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Thev Naus Laus Zis Tsim Khoom: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Kev Sib Tw Tsim Qauv: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Kev Tshawb Fawb: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Kev Txhawb Siab: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Txheej Txheem Ua Hauj Lwm: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Cov Tswv Cuab Pab: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Kev Qhuas Duab: Rafael de Araujo, 2019.