Qhov qauv tsim WiseTribe Education Kev Tsim Duab Cim Ntsib los ntawm Somethink Brand yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2020

WiseTribe Education Kev Tsim Duab Cim Ntsib

los ntawm Somethink Brand

Tus Neeg Siv: WiseTribe education

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

49,805

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #97579

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog WiseTribe Education Kev Tsim Duab Cim Ntsib

WiseTribe Education yog ib qho kev tsim duab cim ntsib rau ib lub koom haum kev kawm ntawv uas pab cov menyuam txij thaum yug los txog rau kaum ob xyoos. Lub npe hom Suav weisi hais nrov zoo li lo lus Askiv wise, uas kuj muaj lub ntsiab txog kev xav. Cov cim ntsib no siv cov xim tov ua ke muaj zog thiab cov duab pab txhawb los qhia txog kev ywj pheej thiab kev xav dav. Cov cwj pwm mascot, suav nrog ib tug neeg ib txwm nyob, ib tug dais loj, ib tsob ntoo txawj ntse thiab ib lub ntiaj teb, pab cov menyuam txuas nrog lub hom. Cov cim ntsib no raug siv rau cov ntawv tshaj tawm, cov qauv social media, cov npav lag luam, cov hnab ntawv thiab cov cim badge.

Qhov Lees Paub

Txog A' Design Award Nyiaj

WiseTribe Education Kev Tsim Duab Cim Ntsib yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. WiseTribe Education Kev Tsim Duab Cim Ntsib xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. WiseTribe Education Kev Tsim Duab Cim Ntsib yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Qhov Loj & Ntim: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Cov Ntsiab Lus: Brand, logo, Visual Identity, Education, child
Thev Naus Laus Zis Tsim Khoom: Templates for posters and social media, business cards, envelopes, badges.
Kev Sib Tw Tsim Qauv: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Kev Tshawb Fawb: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Kev Txhawb Siab: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2018 in Guangzhou, China.
Txheej Txheem Ua Hauj Lwm: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Cov Tswv Cuab Pab: Astro Wong
Dorne Tsui
Jr Deng
Kev Qhuas Duab: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.