Qhov qauv tsim Route Poster los ntawm Adao Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

Route Poster

los ntawm Adao Liu

Tus Neeg Siv: Personal Project

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

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Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #97908

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Route Poster

Route yog ib daim poster tsim los ua ib qho kev tshawb fawb typography hauv tsev kawm ntawv. Kev tshawb nrhiav hauv zos tau ua los sau cov ntawv sau tseg tiag tiag. Ib qho kev sau ntawv tes zoo nkauj uas pom rau ntawm lub tsheb loj (van) tau raug xaiv los ua qhov kev tshoov siab. Ob kab kos (double stroke) uas tshuav los ntawm cov cwj mem sau rau saum lub npog ci ci tau tsim los ua tus yam ntxwv qhia dav dav ntawm daim poster no. Lub npe Route qhia txog daim duab tshoov siab, uas tau yees los ntawm lub tsheb tabtom tsav mus, thiab qhia txog ob kab kab uas ua rau xav txog cov kab tsheb log tsheb tshuav rau hauv av. Daim poster kawg qhia txog kev txav mus los thiab txoj kev taw qhia.

Qhov Lees Paub

Txog A' Design Award Tooj

Route Poster yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Route Poster xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Route Poster ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Kev Txhawb Siab: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Nyeem Tsab Xov Xwm

Txhawb Nqa