Queen Turmeric Hom Kev Tsim by Green Gold is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Yees Duab thiab Kev Kho Duab Competition Category.
NyiajKev Yees Duab· 2020
Queen Turmeric Hom Kev Tsim
by Green Gold
Client: Taiwan Green Gold Homeland Co., Ltd
A' Design Award Nyiaj Winner in Kev Yees Duab Category
Verified Award Winner
Verify Award Status for #97933The Design
About Queen Turmeric Hom Kev Tsim
Txoj kev nthuav dav yog ua raws li lub tswv yim ntawm poj huab tais thiab chessboard. Nrog ob lub xim dub thiab kub, tus qauv tsim yog kev tshaj tawm txoj kev xav ntawm qib siab thiab rov kho dua li cov duab pom. Ntxiv rau cov kab hlau thiab kub siv hauv cov khoom lag luam nws tus kheej, lub ntsiab ntawm qhov chaw tsim kho kom teeb tsa kev ua tsov ua rog ntawm chess, thiab peb siv kev sib koom tes ntawm theem teeb pom kev zoo los ua pa taws thiab teeb pom kev ua rog.
The Recognition
About the A' Design Award Nyiaj
Queen Turmeric Hom Kev Tsim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Queen Turmeric Hom Kev Tsim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Queen Turmeric Hom Kev Tsim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- GREEN GOLD is a company that serves health and women's fashion.
The inspiration for this work is to create women who can dominate their health.They are as powerful as queens in chess.Detach the image of traditional health products. - Dimensions & Packaging
- All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom - Tags
- photo,gold,queen,woman,line
- Production Technology
- We used low-light technology to shoot,combined with a fog machine and several stage lights to make light effects,and used a flash to do the depth of field shooting
- Design Challenge
- When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
- Research
- In order to make the product image different from the market,we studied the culture and color matching of chess.Because the product mainly functions to hangover,it also thinks about the color of alcoholic drinks.In addition,the queen's clothing style and accessories Did the above research synthesis
- Inspiration
- My inspiration comes from the colors of chess and wine.
With the contrast of black,gold and silver on the board,
gold is described as a powerful third party and gives a noble queen image.
The elements of chess war are brought into the design of the scene in. - Project Duration
- 2019 June.20 start in Taipei city
2019 August.1 finsh in Taichung city
2019 August.1 display in Twgreengold website - Operation Flow
- The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
- Patents
- Copyright ©2020 Green Gold
- Team Members
- Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su you Kuang
Model:Hsu Tzu Han
Makeup&Hair artist:Po Tsang Ho - Image Credits
- Image #1: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #2: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #3: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #4: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #5: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
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