ODTU Sanat 20 Pom Lub Cim Tsim by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.
NyiajDuab Kos· 2020
ODTU Sanat 20 Pom Lub Cim Tsim
Client: Middle East Technical University
A' Design Award Nyiaj Winner in Duab Kos Category
Verified Award Winner
Verify Award Status for #97941The Design
About ODTU Sanat 20 Pom Lub Cim Tsim
Rau xyoo 20 ntawm ODTU Sanat, ib xyoos ib xyoos dhau los kos duab kev ua yeeb yam los ntawm Middle East Technical University, qhov kev thov yog xav tsim cov lus pom tseeb los nthuav qhia txog qhov txiaj ntsig 20 xyoo ntawm kev ua koob tsheej. Raws li tau thov, xyoo 20 ntawm lub tsiab peb caug yog qhov tseem ceeb los ntawm kev nce mus rau nws zoo li ib daim duab npog uas yuav raug nthuav tawm. Cov duab ntxoov ntxoo ntawm tib xim txheej uas tsim cov lej 2, thiab 0 tsim duab 3D tsis pom kev. Qhov kev tsis ncaj ncees no muab cov kev xav zoo li qub thiab tus lej zoo li lawv tau yaj mus rau tom qab. Qhov xaiv xim tiag tiag tsim ib qho kev hloov sib txawv nrog qhov kev nyab xeeb ntawm laim ntaj 20.
The Recognition
About the A' Design Award Nyiaj
ODTU Sanat 20 Pom Lub Cim Tsim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. ODTU Sanat 20 Pom Lub Cim Tsim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. ODTU Sanat 20 Pom Lub Cim Tsim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Dimensions & Packaging
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Tags
- Visual Identity, Visual Communication, Graphic Design, Branding
- Production Technology
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Design Challenge
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Research
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Inspiration
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Project Duration
- The project started in October 2018 in Ankara and finished in March 2019.
- Operation Flow
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Team Members
- Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin - Image Credits
- All visual materials were designed and produced by Kenarkose Creative.
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