CoDe Tsev Khaws Puav Pheej Kev Tsim Qauv by Tihany Design and Matteo Vercelloni

CoDe Tsev Khaws Puav Pheej Kev Tsim Qauv by Tihany Design and Matteo Vercelloni is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Kev Coj Noj Coj Ua thiab Kev Lag Luam Kab Lis Kev Cai Competition Category.

KubKev Coj Noj Coj Ua· 2020

CoDe Tsev Khaws Puav Pheej Kev Tsim Qauv

by Tihany Design and Matteo Vercelloni

Client: Tihany Design; Matteo Vercelloni

A' Design Award Kub Winner in Kev Coj Noj Coj Ua Category

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Verified Award Winner

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Colors

The Design

About CoDe Tsev Khaws Puav Pheej Kev Tsim Qauv

CoDe yog ib lub tsev khaws puav pheej kev tsim qauv uas nyob rau saum ib lub nkoj ncig teb chaws. Lub tsev khaws puav pheej no muaj 470 yam khoom tso saib txog Ltalis (Italy) kev tsim qauv txij li xyoo 1930 los txog rau niaj hnub no, xws li rooj tog, khoom zam thiab tej khoom siv niaj hnub. CoDe muaj thaj tsam 400 square meters nyob rau ib qhov chaw uas muaj neeg mus los coob heev ntawm ob lub chaw lom zem. Qhov kev teeb tsa chaw yog tsim raws ib txoj kev taug uas ua ke los ntawm ib pab duab vov qhov rooj ua los ntawm hlau tsis xeb (stainless steel) uas muaj teeb ci hauv sab hauv. Cov qhua tuaj xyuas tuaj yeem hla lub chaw no zoo li ib txoj kev hauv tsev los sis nres saib cov khoom tso saib ntawm ob sab, uas txhawb kom lawv rov tuaj xyuas dua ntxiv.

The Recognition

About the A' Design Award Kub

CoDe Tsev Khaws Puav Pheej Kev Tsim Qauv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. CoDe Tsev Khaws Puav Pheej Kev Tsim Qauv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. CoDe Tsev Khaws Puav Pheej Kev Tsim Qauv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
Dimensions & Packaging: 400 sq/m
Tags: Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
Production Technology: CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
Design Challenge: CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
Research: Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
Inspiration: CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
Project Duration: CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
Operation Flow: The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
Team Members: Museum Design: Tihany Design
Design of Exhibitions: Matteo Vercelloni
Curator: Matteo Vercelloni with Paola Gallo
Graphic Design: Cristina Menotti
Movie selection: Roberto Dassoni
Fashion Research and selection: Augusta Grecchi
Image Credits: Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019