Korea Sport Coach Federation Kev Tsim Lub Cim Thiab Pom Lub Cim by Yena Choi and Jinha Seo

Korea Sport Coach Federation Kev Tsim Lub Cim Thiab Pom Lub Cim by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Korea Sport Coach Federation Kev Tsim Lub Cim Thiab Pom Lub Cim

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Kev Tsim Lub Cim Thiab Pom Lub Cim

KSCF yog Kaus Lim Kauslim kev sib tw kis las uas sib sau cov kws paub txog kev ua kis las nrog rau cov neeg ua si yav dhau los thiab cov pab pawg hauv tebchaws, cov qhia, thiab cov tswv cuab kis las. Lub plawv logo tau kos los ntawm XY axis, uas sawv cev rau kev sib tw kis las thiab adrenaline, tus kws qhia mob siab rau thiab mob siab rau lawv pab pawg thiab kev hlub rau kis las. Lub plawv logo muaj plaub daim ntawv sib dhos: pob ntseg, xub, ko taw, thiab lub siab. Lub pob ntseg ua piv txwv txog kev mloog, cov xub yog cim lub hom phiaj thiab kev taw qhia, txhais ko taw taw qhia txog kev muaj peev xwm, thiab lub siab ua lub siab nyiam.

The Recognition

About the A' Design Award Tooj

Korea Sport Coach Federation Kev Tsim Lub Cim Thiab Pom Lub Cim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Korea Sport Coach Federation Kev Tsim Lub Cim Thiab Pom Lub Cim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Korea Sport Coach Federation Kev Tsim Lub Cim Thiab Pom Lub Cim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team