Hak Hi Kong Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2020

Hak Hi Kong Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab

Cov lus pom zoo siv peb lub tswv yim los txhim kho CI system rau Yong-An Chaw nres nkoj nuv ntses. Qhov thib ib yog lub cim tshiab tsim nrog cov khoom siv tshwj xeeb pom tseeb los ntawm cov yam ntxwv ntawm haiv neeg Hakka. Cov kauj ruam tom ntej yog qhov rov ua dua tshiab ntawm kev lom zem, tom qab ntawd tsim ob lub mascot cov sawv cev thiab cia lawv tshwm sim hauv cov tshiab rau kev coj qhia ncig xyuas mus rau qhov chaw nres nkoj. Thaum kawg tab sis tsis tsawg kawg, phiaj xwm cuaj qhov chaw sab hauv, ib puag ncig nrog kev lom ze thiab zaub mov qab.

The Recognition

About the A' Design Award Nyiaj

Hak Hi Kong Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Hak Hi Kong Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hak Hi Kong Yong Qhov Chaw Nkaum Chaw Nkaum Rov Qab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang