Miltos Primary Function: Kev Paub Txog Lub Npe, Kev Ntim Khoom los ntawm Yuta Takahashi

Qhov qauv tsim Miltos Primary Function: Kev Paub Txog Lub Npe, Kev Ntim Khoom los ntawm Yuta Takahashi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2020

Miltos Primary Function: Kev Paub Txog Lub Npe, Kev Ntim Khoom

los ntawm Yuta Takahashi

Tus Neeg Siv: Miltos

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

47,903

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #99373

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Miltos Primary Function: Kev Paub Txog Lub Npe, Kev Ntim Khoom

Miltos yog ib qho kev tsim lub npe thiab kev tsim khoom ntim rau ib lub npe chocolate. Lub tswvyim txuas ntxiv lub tswvyim "taum mus rau bar" rau hauv txoj kev "ntoo mus rau bar" uas qhia txog qhov tsw qab ntxiag ntawm cacao. Lub thawv ntim khoom yog muab cov ntawv zoo xiav tsaus uas muaj glitter, varnish uas qhia txog cov qauv xov paj ntaub thiab txaij nrog gold foil. Lub thawv qhib zoo li daim npog ntawv ntawm ib phau ntawv thiab tuav ib daim card qhia txog cov saj uas piav qhia txhua qhov saj kom meej, ib yam li ua rau cawv txiv hmab. Lub thawv assortment yog raws li daim duab ntawm ib lub tsev khaws ntawv. Cov qauv tsim txhawb nqa ib qho kev paub txog lub npe uas nyob tus yees rau cov neeg laus.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Miltos Primary Function: Kev Paub Txog Lub Npe, Kev Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Miltos Primary Function: Kev Paub Txog Lub Npe, Kev Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Miltos Primary Function: Kev Paub Txog Lub Npe, Kev Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Qhov Loj & Ntim: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Cov Ntsiab Lus: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Thev Naus Laus Zis Tsim Khoom: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Kev Sib Tw Tsim Qauv: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Kev Tshawb Fawb: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Kev Txhawb Siab: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Lub Sij Hawm Ua Hauj Lwm: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Txheej Txheem Ua Hauj Lwm: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Cov Patent: Copyrights belong to Yuta Takahashi, 2020
Cov Tswv Cuab Pab: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Kev Qhuas Duab: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020