Bomapp Kev Tsim Cim Lag Luam los ntawm Taiyoon Lee

Qhov qauv tsim Bomapp Kev Tsim Cim Lag Luam los ntawm Taiyoon Lee yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

Bomapp Kev Tsim Cim Lag Luam

los ntawm Taiyoon Lee

Tus Neeg Siv: Bomapp

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

19,558

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #99409

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bomapp Kev Tsim Cim Lag Luam

Bomapp yog kev tsim cim lag luam rau lub tuam txhab thev naus laus zis kev pov hwm. Lub npe Bomapp muaj ob lo lus sib xyaw, boheom, lus Kauslim rau kev pov hwm, thiab lo lus map. Lub cim, cov duab qauv thiab tag nrho kev tsim khoom qhia txog kev puag ntawm, uas ua rau lub cim lag luam muaj zog tuaj. Cov ntawv sau muaj tsab ntawv B, sau kom qhia txog kev sib npaug ua kub (golden ratio). Kev ntsuas meej pib siv los qhia txog kev ntseeg siab thiab kev txawj ntse ua haujlwm, uas yog cov nqi tseem ceeb hauv kev lag luam pov hwm. Lub cim tshwm sim nyob rau ib xim xwb, xiav lossis dawb, nyob ntawm seb lub background yog dab tsi.

Qhov Lees Paub

Txog A' Design Award Tooj

Bomapp Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Bomapp Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Bomapp Kev Tsim Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Qhov Loj & Ntim: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Cov Ntsiab Lus: Bomapp , insurance, finance, branding
Thev Naus Laus Zis Tsim Khoom: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Kev Sib Tw Tsim Qauv: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Kev Tshawb Fawb: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Kev Txhawb Siab: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Lub Sij Hawm Ua Hauj Lwm: 10.01.2019 - 09.04.2020 / Seoul, Korea
Txheej Txheem Ua Hauj Lwm: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Cov Tswv Cuab Pab: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim