Xiao Jing Yam Ua Haujlwm: Thawv Ntim Khoom Mus Kev by Zaiyong Fa

Xiao Jing Yam Ua Haujlwm: Thawv Ntim Khoom Mus Kev by Zaiyong Fa is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Khoom Ntxiv Khaub Ncaws Zam thiab Kev Mus Ncig Competition Category.

NyiajKhoom Ntxiv· 2020

Xiao Jing Yam Ua Haujlwm: Thawv Ntim Khoom Mus Kev

by Zaiyong Fa

Client: Taobao Xinxuan

A' Design Award Nyiaj Winner in Khoom Ntxiv Category

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Verified Award Winner

Verify Award Status for #99537

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiao Jing Yam Ua Haujlwm: Thawv Ntim Khoom Mus Kev

Xiao Jing yog ib lub thawv ntim khoom tawv nyias uas tau txais kev tshoov siab los ntawm cov hlua tawv uas ib txwm siv los khi cov khoom mus kev thaum ncig teb ncig chaw. Lub npog sab hauv ntej muaj cov qauv daim phiaj tsom sab saud uas ua rau nco txog cov hlua khi sib txuas, thiab muaj tus qauv sib txuas ntawm txhua qhov sib tshuam zoo li cov xov xaws khaub ncaws. Cov qauv daim phiaj kuj ua rau lub npog muaj zog tawm tsam kev nyem tsuj. Lub npog peb txheej muab kev muaj zog thiab kev tiv thaiv kev sib txham, thiab qhov npoo raug kho tag nrog kev txaij tshuab hluav taws xob. Cov khawm nplaum ua rau kev txav mus los du thiab ntsiag to. Sab hauv raug muab faib ua ntau qhov chaw sib cais rau khaub ncaws, khoom siv ntxuav cev, ntaub ntawv thiab khoom siv hluav taws xob.

The Recognition

About the A' Design Award Nyiaj

Xiao Jing Yam Ua Haujlwm: Thawv Ntim Khoom Mus Kev yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Xiao Jing Yam Ua Haujlwm: Thawv Ntim Khoom Mus Kev xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Xiao Jing Yam Ua Haujlwm: Thawv Ntim Khoom Mus Kev yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
Dimensions & Packaging: 15inch，20inch，24inch
Tags: suitcase,luggage,case,travel,trip
Production Technology: The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
Design Challenge: Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
Research: As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
Inspiration: Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.
Project Duration: It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
Operation Flow: The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
Team Members: Tang Jiazheng
Fa Zaiyong