Shiwanyubingshao Primarna funkcija: Ambalaža za žestoka pića by Zhang Zhipeng

Shiwanyubingshao Primarna funkcija: Ambalaža za žestoka pića by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2020

Shiwanyubingshao Primarna funkcija: Ambalaža za žestoka pića

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Primarna funkcija: Ambalaža za žestoka pića

Shiwanyubingshao je dizajn ambalaže za kinesko žestoko piće. Dizajn koristi lavlji ples, tradicionalnu kinesku izvedbu, kao svoj glavni vizualni motiv. Boca je izrađena od stakla s crnim prozirnim raspršenim premazom, a oblik boce temelji se na drevnim kineskim posudama za vino, s pozlaćenim detaljima. Vanjska kutija izrađena je od crnog posebnog papira s postupkom utiskivanja. Ilustrirana lavlja glava smještena je na vrhu kutije. Otvaranjem kutije otkriva se boja lavlje glave i dodaje osjećaj svečanosti činu pijenja.

The Recognition

About the Srebrna nagrada A' Design Award

Shiwanyubingshao Primarna funkcija: Ambalaža za žestoka pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Shiwanyubingshao Primarna funkcija: Ambalaža za žestoka pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Shiwanyubingshao Primarna funkcija: Ambalaža za žestoka pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng