Mtn Dew AMP Game Fuel Launch Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.
SrebroAmbalaža· 2020
Mtn Dew AMP Game Fuel Launch Ambalaža za piće
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Srebrna nagrada A' Design Award Winner in Ambalaža Category
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- Verified Award Winner
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The Design
About Mtn Dew AMP Game Fuel Launch Ambalaža za piće
Mtn Dew AMP Game Fuel Launch je dizajn ambalaže za piće i vizualnog identiteta marke za gotovi energetski napitak namijenjen igračima. Vizualni identitet osmišljen je tako da odgovara okruženju gaminga i e sporta, izbjegavajući uobičajene klišeje. Snažna grafička podloga podupire buduće proizvode, partnerstva i korisnička iskustva. Razvijen je cjelovit set materijala za lansiranje koji obuhvaća marku, proizvod i korisničko iskustvo. Cilj dizajna je predstaviti napitak na autentičan način e sportskim sportašima i igračima.
The Recognition
About the Srebrna nagrada A' Design Award
Mtn Dew AMP Game Fuel Launch Ambalaža za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mtn Dew AMP Game Fuel Launch Ambalaža za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mtn Dew AMP Game Fuel Launch Ambalaža za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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