Luhua Xiaomo Ambalaža za sesamovo ulje by Tiger Pan

Luhua Xiaomo Ambalaža za sesamovo ulje by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Luhua Xiaomo Ambalaža za sesamovo ulje

by Tiger Pan

Client: Shandong Luhua Group

Brončana nagrada A' Design Award Winner in Ambalaža Category

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The Design

About Luhua Xiaomo Ambalaža za sesamovo ulje

Luhua Xiaomo je ambalaža dizajnirana za mljeveno sesamovo ulje, ručno proizvedeno ulje koje se izrađuje u malim količinama. Spremnik je ravna cilindrična staklena boca, promjera 50 mm i visine 210 mm. Samoljepljiva etiketa omotava bocu pod kutom od 350 stupnjeva i oblikovana je poput starih novina, prizivajući u sjećanje vrijeme kada se hrana umatala u novinski papir. Znakovi su postavljeni okomito, na način starih kineskih trgovačkih natpisa. Uski nepokriveni razmak pretvara se u reljefnu oznaku steelyarda (starinske vage) koja prikazuje količinu sadržaja unutar boce.

The Recognition

About the Brončana nagrada A' Design Award

Luhua Xiaomo Ambalaža za sesamovo ulje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Luhua Xiaomo Ambalaža za sesamovo ulje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Luhua Xiaomo Ambalaža za sesamovo ulje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie